Not Your Typical Implementation Consultant

Edmund Lam

With over 20 years in the tech industry, my experience extends beyond the scope of a typical CRM & marketing technology implementation consultant. As a former high-tech product manager, I worked intimately with marketing and sales teams, crafting strategies to not only bring prospects to our door but also to turn those prospects into satisfied, loyal customers. My extensive firsthand experience with understanding customer journeys sets me apart from the rest.

Deep Customer Empathy

In my product management roles, I was not just a liaison between teams – I was the voice of our customers within the organization. This role had me constantly engaging with customers, addressing their pain points, and finding the right solutions. I pride myself on being an empathetic listener, breaking complex issues into smaller, manageable pieces, and prioritizing them effectively. This approach allows me to understand your customers on a deeper level and to tailor digital solutions that truly resonate with their needs and expectations.

Hands-On Experience in Integrating CRM and Marketing Technology Tools

Beyond my consulting roles, I’ve walked the walk within various organizations, implementing and optimizing CRM and marketing technology tools. I excel at simplifying existing systems and integrating them with CRMs to streamline workflows—eliminating redundancies and automating repetitive tasks. My commitment goes beyond the initial setup; I invest time in training staff, ensuring they understand and appreciate these new tools. My goal is to equip your team with the tools they need, so they can refocus on high-value tasks that drive your business forward.

Education & Credentials

My background includes an MBA from UC Berkeley, in addition to an MS in Electrical Engineering and a BS in Computer Engineering from Georgia Tech. I am also a Certified HubSpot Professional (Sales, Marketing, Service, Reporting).

Transforming Chaos into Streamlined Success

For me, transforming chaos into streamlined processes through technology isn't just my job - it's my calling, and it’s how I empower organizations to reach their full potential.